Loading calculator...
- Most sponsorship rates start from a price per 1,000 views, called CPM, applied to your average views.
- The format, your niche, where your viewers live, usage rights and exclusivity all move the price.
- The calculator gives a suggested rate, a negotiation range and your implied hourly rate.
- Treat the result as a starting point for a conversation, not a fixed price list.
How to use the YouTube sponsorship rate calculator
Enter your average views
Use the average of your last 10 to 15 long videos, counted about 30 days after upload.
Pick format and niche
Choose the sponsorship format and your niche. The niche fills a starting CPM that you can edit.
Set audience and extras
Choose where your viewers live, then add usage rights, exclusivity, the number of videos and your hours if they apply.
Read the rate
Use the suggested rate as your quote and the range to guide your negotiation.
How the sponsorship rate is calculated
The calculator multiplies your views, in thousands, by a sponsorship CPM. It then adjusts that base price for the format and your audience location, and adds percentages for usage rights and exclusivity.
Sponsorship rate
Base rate = (views ÷ 1,000) × CPM × format × audience
Rate per video = base rate + usage rights add-on + exclusivity add-on
Negotiation range = 70% to 140% of the rate per video
Format multipliers: mid-roll integration 1×, pre-roll mention 0.5×, dedicated video 2×, Short 0.4×. Audience multipliers: US/UK/CA/AU 1×, mixed 0.75×, other regions 0.5×.
Worked examples
A mid-roll integration
A general channel averages 20,000 views per video and uses a 20 CPM for a 60 to 90 second integration with a mostly US and UK audience.
- Views ÷ 1,000 20
- CPM 20.00
- Rate per video 400.00
- Range 280 to 560
Selling at the low end still leaves room for the brand to say yes while you keep a margin.
A dedicated tech video
A tech channel averages 50,000 views, uses a 30 CPM and sells a dedicated video to a mostly US audience.
- Views ÷ 1,000 50
- CPM 30.00
- Format multiplier 2×
- Rate per video 3,000.00
- Range 2,100 to 4,200
A dedicated video earns more because the brand gets the whole video, not a short segment.
A YouTube Short
A channel averages 100,000 views on Shorts and uses a 20 CPM with the 0.4× Short multiplier.
- Views ÷ 1,000 100
- Base at 20 CPM 2,000.00
- Short multiplier 0.4×
- Rate per Short 800.00
Short views are cheap and brief, so Shorts are priced well below an integration with the same views.
Starting CPMs by niche
These are the starting values the calculator fills in for a 60 to 90 second integration. They are rough reference points, and your real price depends on audience quality and what the brand can earn from your viewers.
Starting CPM by niche
Values for a mostly US, UK, Canada and Australia audience.
- Gaming 12
- Vlog / lifestyle, food 18
- General / entertainment, travel 20
- Education / how-to, beauty 22
- Health / fitness 25
- Tech / gadgets 30
- Software / SaaS / AI 35
- Business / personal finance 40
Niches where a viewer is worth more to the advertiser, such as software and finance, tend to command higher CPMs.
Where a sponsorship rate calculator helps
Quote with confidence
Start a brand conversation with a number based on views and format, not a guess.
Price add-ons
See how usage rights and exclusivity change the price before you agree to them.
Check your return
The implied hourly rate shows whether a deal is worth the production time.
Compare formats
See how a Short, a pre-roll and a dedicated video differ for the same audience.
This calculator also works as a YouTube brand deal calculator. For ad income from your own views, use the YouTube Revenue Calculator, and check the real return on a deal with the Effective Hourly Rate Calculator.
YouTube sponsorship rate calculator FAQ
How much should I charge for a YouTube sponsorship?
A common starting point is a price per 1,000 views applied to your average views. The calculator shows a suggested rate and a range based on your niche, format and audience.
What is a sponsorship CPM?
It is the price a brand pays per 1,000 views of your video for a sponsored segment. It is different from the ad CPM YouTube pays you.
Why are dedicated videos priced higher?
A dedicated video gives the brand the whole video and your full attention, so it usually costs about double a mid-roll integration with similar views.
Should I use average views or subscribers?
Views are a better guide. Brands care about how many people will actually see the message, and subscriber counts often overstate that.
What are usage rights?
They let the brand reuse your video or clips in its own ads. Because that gives them extra value, the calculator adds a percentage on top of the base rate.
Are these rates guaranteed?
No. They are estimates from typical CPMs. Brands set budgets themselves, so use the range to negotiate and adjust for your engagement and past results.